Motorino - For the Girls

Art Direction // Campaign Design // Product Design

Limited Editions Women’s Summer Capsule 2025

Designed and developed Motorino’s first-ever women’s collection - the Baby Star Singlets and the Coastal Baby Tee just in time for the Australian Summer. Led the creative from concept to final garment design and campaign execution, keeping the pieces aligned with Motorino’s core identity - motorbikes, sun, iconic Aussie beaches and some cheekiness.

Art directed the campaign and managed the digital rollout, including visual assets and website preparation for international sales. A fully end-to-end project that brought the capsule to life across design, storytelling and execution.

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